By: Dividend Sensei
The bottom line is that human nature is not easy to control. Often times investors can’t help but making stupid decisions that they know will likely lose money, but maybe, just maybe they can be one of the lucky ones to get out before the music stops. This is why the best course of action for most investors is to just buy low cost ETFs, such as VNQ (Vanguard REIT index), or SCHD (dividend achiever index). Dollar cost average over time, and IGNORE the price entirely. Don’t watch CNBC and don’t check your portfolio too frequently. Just let the power of compounding and dividend growth investing work for you.
BUT if you are one of the few investors who has what it takes to master your emotions? Well then you might be able to actually take advantage of the highly flawed nature of your peers and make a fortune taking a contrarian approach and going against the herd. Because when Wall Street runs red, and chaos and fear rule the day, that’s the best time to buy.